University of Southern California star JuJu Watkins is taking over as the face of college basketball. Driving the news: State Farm has signed Watkins to an NIL deal. This is the second-ever student-athlete partnership for the insurance company,

Expect to see USC star JuJu Watkins spending a lot more time with Jake from State Farm. The sophomore guard signed an NIL deal with State Farm, becoming

The USC women's basketball star becomes the second college athlete to partner with the insurance firm after Caitlin Clark.

As part of her NIL deal, JuJu Watkins is expected to appear in State Farm commercials, social media promotions and other events. It's worth noting that during the WNBA All-Star festivities in Arizona, Clark made a surprise appearance in a meet-and-greet event organized by the brand.

USC G JuJu Watkins continues to expand her sponsorship portfolio, with State Farm adding her to a large stable of women’s basketball endorsers like Fever G Caitlin Clark, Storm G Jewell Loyd, Aces G Kelsey Plum and Wings G Arike Ogunbowale (not to mention leaguewide deals with the WNBA and the soon-to-launch Unrivaled).

At just 19, Judea "JuJu" Watkins appears to carry the world's weight, yet the USC phenom — who shattered records in her first season — seems to hold it all easily. Why it matters: Watkins is a rising star in women's college basketball — a new six-episode documentary series dives deep into her life and journey.

USC Trojans star JuJu Watkins is keeping her eyes on the big prize this 2024-25 college basketball season. While Watkins is making the most of the NIL system, as highlighted by her recent endorsement deal with insurance brand State Farm, it doesn't mean she's not focusing on the important task at hand.

USC basketball star JuJu Watkins, the star of the documentary series “On The Rise,” has formed a close relationship with WNBA Rookie of the Year Caitlin Clark.

If you’ve been following the story, you know that Watkins ultimately chose the other USC—the University of Southern California—and had a legendary freshman season. She became the top freshman scorer in DI history and led the Trojans to the Elite Eight for the first time since 1994—that was 30 years ago.

JuJu Watkins is focusing on herself after drawing comparisons to NCAA women's basketball legend Caitlin Clark, with the USC Trojans star following in the Indiana Fever ace's footsteps

JuJu Watkins noticed the difference in class last spring. The USC standout shooting guard recalled an observation of students in her class, and it provided more evidence in the growth of women's basketball.