Al-Futtaim Trading Enterprises Honda has launched a campaign that showcases the brand as the backbone of speedy deliveries in ...

Mousa Nimer shares a marketing checklist for the future: less ego, more ears. Less noise, more nuance. Less “look at me,” ...

The Enchanteur campaign generated more than 9 million views amplified by coverage in more than 20 media platforms and ...

The Mada media's unified platform will allow advertisers and media agencies to apply for advertising permits for OOH all in ...

Collaborating with Saatchi & Saatchi Dubai, ItsHerWay has launched Rewrite The Gap, a platform that enables mothers to tell ...

Now offering crisis simulation solutions in Arabic, The Drill aims to redefine crisis preparedness in the GCC.

The AI Intention Models analyse sentiment, content depth and engagement signals to determine the likelihood of a user taking ...

The campaign was brought to life by DDB Egypt, Kino Films, Tarek Nour Advertising (TNA), The Barber Shop and Keeva Casting ...

Leveraging support from ADIO, Starzplay launched AI-powered Starzplay Fantasy Sports, in response to demand for interactive ...

TRACCS KSA's Amna Ali says the time has come to seize opportunities with wisdom, respect, and a genuine desire to connect in ...

Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

The Disney+ activations were part of an integrated multi-channel campaign running across earned editorial, social, influencer ...