After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

Nike's once red-hot Jordan Brand could be losing its cool. In the last five years, Jordan Brand has more than doubled its top ...

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

Atlanta Hawks star Trae Young is joining Jordan Brand, he announced on Friday. The 26-year-old had been with Adidas since he ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Boston Celtics superstar forward Jayson Tatum debuted another colorway of his Jordan Tatum 3s on Sunday against the Minnesota Timberwolves.

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Beginning today, Fortnite will introduce its latest feature, a virtual sneaker wardrobe led by Nike and Jordan Brand.

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

After almost eight months of waiting, the Travis Scott x Jordan Jumpman Jack ‘Dark Mocha’ is finally here. Set to be the ...

(Photo credit: Rashad Milligan for rolling out) Trae Young is the newest member of Jordan Brand. On Nov. 22, the news broke via press release that the Atlanta Hawks superstar will be Team Michael ...