Instagram is rolling out a bunch of changes this weekend that will conveniently make it look a lot more like TikTok, which could go dark in the US on Sunday now that the Supreme Court has ruled in favor of the law banning the app if parent company ByteDance doesn’t sell it.

Instagram announced a timely update to its video feature Reels this morning, alongside the news that the Supreme Court upheld the law that will ban TikTok

With TikTok on track to be banned from U.S. app stores starting on Sunday, Instagram is adding new features to Reels, its video-based

These new Reels features are rolling out in the US first, with plans to expand to other regions in the future. With TikTok's potential exit, Instagram is strategically positioning itself to capture the attention of displaced users seeking similar content-sharing platforms.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

These updates will initially roll out in the US, with plans to expand to other regions in the coming weeks, as confirmed by Instagram.