Min Hee, Belift Lab

On November 13, 2024, BELIFT LAB (a HYBE subsidiary) was accused of plagiarizing NewJeans' planning proposal, prepared by former ADOR CEO Min Hee-jin. Hankyoreh Newspaper reported on November 12 ...
In April, Min Hee-jin, former CEO of ADOR and producer of the girl group NewJeans, accused Belift Lab of copying NewJeans' concept when creating ILLIT. Her accusation came amid the HYBE-ADOR ...
Enhypen is set to bring its "Walk the Line" world tour to Asia, with Bulacan among its stops. Belift Lab, Enhypen's ...
On October 7, 2024, Belift Lab (a HYBE subsidiary label) issued a statement refuting claims of NewJeans' Hanni of allegedly hearing a manager tell another idol group to "ignore" her. Earlier ...
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