On November 13, 2024, BELIFTLAB (a HYBE subsidiary) was accused of plagiarizing NewJeans' planning proposal, prepared by former ADOR CEO Min Hee-jin. Hankyoreh Newspaper reported on November 12 ...
In April, Min Hee-jin, former CEO of ADOR and producer of the girl group NewJeans, accused BeliftLab of copying NewJeans' concept when creating ILLIT. Her accusation came amid the HYBE-ADOR ...
On October 7, 2024, BeliftLab (a HYBE subsidiary label) issued a statement refuting claims of NewJeans' Hanni of allegedly hearing a manager tell another idol group to "ignore" her. Earlier ...