Petco, the San Diego-based animal goods and services brand, announced this week it will shift from selling rabbits to putting them up for adoption. Petco was not selling rabbits on a wide scale, but it had launched a pilot in which it put “fewer than 50 rabbits” up for sale at certain of its stores across the U.

Earlier this month, Rabbit.org called out Petco, citing the company's "blatant betrayal of its promises" in 1994 and 2008 to stop all rabbit sales.

In an effort to abide by its “Think Adoption First” philosophy and after receiving feedback from “animal rescue and welfare organizations nationwide,” Petco dropped its rabbit sale policy on Tuesday.