AJ Brown went viral for reading a book on the sideline during NFL Wild Card Weekend, and he's going viral once again for his modest gameday whip.

Eagles' A.J. Brown reads "Inner Excellence" by Jim Murphy during games, revisiting highlights after drives to refocus and boost mental performance.

The book that Philadelphia Eagles star receiver A.J. Brown was reading in a viral video became an overnight best-seller.

A.J. Brown drew plenty of negativity after he spotted on the sidelines reading a book during the Philadelphia Eagles' playoff game against the Green Bay Packers, however, he's used the opportunity to help shine a spotlight on the man whose words have inspired Brown throughout the season.

As the Eagles continue their pursuit of excellence during the 2025 NFL Playoffs, star wide receiver A.J. Brown continues to work on his inner excellence. Brown's decision to read Jim Murphy's "Inner Excellence" during Philadelphia's wild-card round has dominated news cycles ahead of the divisional round.

A.J. Brown is a household name and one of the premier wide receivers in the NFL. Since joining the Philadelphia Eagles, Brown has continued to put up monster numbers and help the team contend. While Brown is clearly an elite receiver,