If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

If you’ve ever wanted to get your ads in front of people browsing specific websites, using specific apps, or watching specific YouTube videos, this is the article for you. What are placements in ...

Many people know to be wary of scams, malware and phishing links hidden in emails and text messages. But what about the sponsored links at the top of a Google search? Do you have to be cautious of ...