Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Earlier this month, a federal court issued its remedies for the Department of Justice’s case against Google Search. However, ...

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next ...

SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Google returns to federal court on Monday over allegations the tech giant has manipulated the online advertising market, with the Department of Justice pushing to break up parts of the company’s ...

It’s a familiar – and frustrating – scenario for any PPC expert. You log into your ads account, and the numbers are trending in the wrong direction. Dashboards ...

Google is on trial for the second time in two years for alleged antitrust violations, as the Department of Justice (DOJ) accuses the tech giant of dominating all sides of the digital advertising ...

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...