Forbes contributors publish independent expert analyses and insights. TJ McCue is Seattle-based and covers tech & productivity tools. This article is more than 10 years old. Content marketing is one ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Crafting compelling and robust content that satisfies both users and search engines requires targeting the right keywords. To find such keywords, SEO experts are leveraging keyword research tools.

It’s no secret: keyword research is one of the pillars of a successful search engine strategy. They connect your website’s content with search queries that make them SEO 101. Your goal is to ensure ...

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

Search Engine Land » SEO, PPC & AIO Guides » What is keyword cannibalization? (And how do I fix it?) Share Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking ...

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it.

If you want your website or online store to claim the top spots on SERPs, a good keyword will help to increase your chances of being featured on the top of SERPs. That's where keyword rank checker ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search ...