Tourism’s importance to the British economy is highlighted in major new research from national tourism agency ...

VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

VisitBritain is enticing international visitors to come and discover the wonders of Britain, in a new film tourism campaign ahead of the release of Paddington 2. VisitBritain has partnered with ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain has partnered with BBC StoryWorks to bring compelling commercials to the American market. The series is part of the U.K's global Great Britain campaign, an international outreach program ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

LONDON, England – VisitBritain has launched a consultation on an ambitious growth plan which aims to attract 40 million visitors to Britain by 2020. LONDON, England – VisitBritain has launched a ...

BANFF, Alberta -- VisitBritain, the tourism marketing organization for England, Scotland and Wales, will be relaunching a Brit Agent certification program online in 2010. VisitBritain unveiled the ...

As the curtain comes down on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, has released initial findings on how the hosting of the London 2012 Games has showcased Britain ...

Britain's hoteliers, pub landlords and cabbies have been given tips on how to avoid cultural no-nos with the Chinese and faux pas with the French. Tourism agency VisitBritain has come up with online ...