User-generated content (UGC) is content created by users or customers on platforms like Reddit, Quora, or website forums and community channels. UGC now plays a critical role across the digital ...

User-generated content has been in the gaming industry for decades now, with mods for games like Half-Life and Counter-Strike being some of the earliest examples. While modders can break down a game ...

If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

StoryPop UGC Agency has announced the ongoing expansion of its user-generated content (UGC) services designed to meet the ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Electronic Arts will use generative AI to completely transform user-generated content and significantly reduce friction in this billion-dollar market. UGC, or user-generated content, is incredibly ...

Priye's fondness of gaming started early when he first beat Double Dragon II and couldn't stop himself from doing it all over again every chance he got. Since then, playing a bunch of Contra, GTA, ...

In an attempt to court younger audiences, Disney’s ESPN is planning to add some user-generated content to its yet-to-be-named flagship streaming service, which will debut later this year. While the ...