Clear, from Unilever, had been using football in Egypt in its advertising, but, as a global brand in a local market, it needed to do more to improve its brand's image among Egyptians, as a brand that ...

Unilever’s Clear shows strategic limitations of optimizing for reach on social Unilever’s Clear shampoo brand generated a strong response on mobile with a campaign that created word of mouth ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Unilever has sold its Russian business for €520mn following approval by authorities in Moscow to a local ...

Thanks to the recession, the total facial wash category 1 penetration in the Philippines was declining fast. Despite an aggressive promotion, penetration continued to dip, proving that the relevance ...

Unilever, owner of brands including Dove soap and Hellmann’s mayonnaise, said Thursday that it has completed the sale of its Russian business to Arnest Group, a local manufacturer of perfume ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Marmite and Dove soap-owner Unilever is to cut about 7,500 jobs worldwide, as part of an extensive three-year cost-saving plan. The group also said it would split off its ice cream business which ...

Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago By E.J. Schultz - 4 hours 14 min ago By Tim Nudd - 4 hours 14 min ago ...

If you're heading to a music festival, concert or sporting event, chances are the venue has a clear bag policy for attendees. The guidelines restrict the types of bags permitted into various ...

In a notable development, Elon Musk’s X has dropped consumer goods giant Unilever from an antitrust lawsuit that accused ...

That is not in conflict with also being clear-eyed about the danger that Donald Trump poses based on the language that he has used, his admiration for dictators, and his inability to really focus ...

A campaign by Unilever?s Clear shampoo brand that leveraged social word of mouth to motivate a strong mobile response to a challenge to promote healthier, more beautiful hair points to the limitations ...