Winning Gold at The Drum Awards for Advertising for Photography is Unilever’s Persil and Lola MullenLowe recreated iconic sporting moments for a campaign called ‘Guess Who Won’. Here is the ...

Unilever and MullenLowe won Gold at The Drum Awards for Advertising in the Interconnected Formats category for a campaign ...

Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. Maintaining independence and editorial freedom is essential to ...

More than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, ...

FMCG heavyweight Hindustan Unilever (HUL) is right behind Tata Motors, investing ₹6,489 crore into advertising last year, a ...

The award ceremony was graced by industry luminaries including top leaders and experts from the advertising and marketing ...

Chosen through a live vote, Ad Tech Personality Of The Year, ExchangeWire’s most distinguished award, celebrates an ...

As urban demand slows, FMCG and auto leaders increase Q2 ad spends. Companies such as Nestle, Colgate, and Tata Motors focus ...

The other key winners in the category include Wavemaker, Interactive Avenues, LS Digital, Madison Media and Mindshare ...

As experts predict that 90% of online content could be generated by artificial intelligence by 2025, a major beauty brand is taking a stand against the use of AI in advertising. Unilever is ...