Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...