MrBeast hints at stepping away from long-form YouTube to dominate the multi-billion pound world of Shorts and Reels. Discover ...

As an avid baker, I’ve always hated searching for a recipe on Google and subsequently wading through the extensive backstory of the baker to find it. It’s like a buried treasure hunt — only it’s ...

In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that its web-based experience features a new modular ...

TikTok users are planning an invasion of a rival platform, YouTube Shorts, in a bid to bring the latter in line with TikTok’s fast-paced trend cycle. YouTube Shorts ...

TikTok jumped into the top spot among social apps where young people regularly get news, according to data from the Pew ...

Little news has come out on whether the government will reach a deal with ByteDance to prevent the ban from continuing other than vague assurances from the administration. In anticipation of the loss ...

Content marketers are using video content more than ever. In 2022, 86% of businesses use video as a marketing tool. Aside from the rise of TikTok, especially during the pandemic, more marketers are ...

YouTube is giving more creators more opportunities to make money in an apparent bid to compete with TikTok. The Google-owned company announced at Tuesday’s “Made on YouTube” event that it’s lowering ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...

Social media beat out every other format for news consumption, with 76 percent of young adults saying they often or sometimes ...

Adam Mosseri, Instagram's head, reveals the platform's algorithm is designed to give all content a fair chance to perform, irrespective of the creator's popularity.

TikTok has been picked by FIFA as the first “preferred platform” for video content on social media at a men’s World Cup ...