Taco John's originally owned the "Taco Tuesday" trademark, but in July 2023 Taco John's relinquished it because of disputes over the rightful ownership of the name. Two months earlier, Taco Bell had started an online petition to have the "Taco Tuesday" trademark released so all restaurants could use it "to make,

For years, we’ve celebrated National Taco Day on October 4, but it’s always felt like there was a bigger opportunity to align it with something even more special — Taco T

“Thanks to Taco Bell’s efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays,” Anderson said. “It’s more than just moving a date—it’s about bringing taco lovers together in a bigger way, and we couldn’t be more excited!”

National Taco Day, which was previously observed on Oct. 4, will now be held each year on the first Tuesday in October. The change comes after a campaign to "liberate" the phrase "Taco Tuesday."

Taco Bell holds rewards drops for its members on Tuesday, but in its news release announcing the date change it didn’t announce any deals for Oct. 1. Last year, Taco Bell went on a crusade to get a trademark on Taco Tuesday canceled in all 50 states,

Taco Bell set out on a journey last year to have the trademark "Taco Tuesday" canceled in all 50 states so that anyone could use the phrase. The company announced they were succes