Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...
The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...
The Aspen Skiing Co. hopes potential customers are ready for a snow job.On Wednesday, the Skico unveiled a new advertising campaign for the 2006-07 season that centers around the message that snow – ...
If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...
Ad Net Zero, a program that aims to curb the environmental impact of advertising, is expanding internationally with the support of several major marketing organizations, per a news release. Dentsu, ...
Ads for Nike, Superdry and Lacoste have been banned in the UK after regulators ruled they exaggerated environmental benefits and misled consumers. The Advertising Standards Authority (ASA) said all ...
The United Kingdom's Advertising Standards Authority (ASA) has ruled that the Abu Dhabi-based airline Etihad Airways made a number of “exaggerated” claims about its environmental credentials and ...
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