We live in a world where consumers have a myriad of choices when it comes to purchasing most products and services. While many products do have differentiating benefits and features, consumers want ...

This should cause marketing, sustainability and business leaders to rethink a core assumption. The idea that digital is ...

Authored by Dr. Ritika Mahajan, the book explores how businesses balance profit, people, and the planet. BROOMFIELD, ...

Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one. Despite this, the number of marketers participating in ...

The conversation surrounding sustainability has significantly evolved in recent years. While climate change scepticism still exists among some, the overwhelming majority of the global population now ...

Sustainability, green economy, are not just buzzwords anymore. They hold a deeper value, and in last couple of years especially during and post-pandemic, a large section of population has realized the ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

Nepal, March 22 -- A Nepali skincare firm changed the packaging of its soaps to biodegradable paper composed of elephant dung ...

Gagan Levy is the Founder & CEO of GURU, the leading integrated agency for conscious consumer marketing. He has worked with some of the world’s most impactful purpose-driven movements, brands, and ...

B2B Marketing’s Lucy Gillman sat down with Delta Capita’s CMO Leeya Hendricks. Leeya discusses the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer ...

The current political climate… ermmm…. environment…. (wow, all these words are now politically charged), OK, the current political leadership has had an impact ...