In this podcast, we delve into strategies and tactics for a successful launch in a competitive landscape, exploring key elements such as market analysis, brand messaging, omnichannel execution and ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Launching a product is never just about the product. As I write this, my two-and-a-half-year-old company, Hugimals World, is preparing to roll out Hugarounds—a new line of warmable weighted plushies ...

A new product launch is an exciting time for a brick-and-mortar retailer — there’s so much potential for the company’s brand image, customer relationships and, of course, sales. A whopping 68% of ...

The real “commercial launch” happens years before launch preparation officially begins. Once Phase III begins, your evidence ...

A Fool since 2019, and a graduate of Cal State LA with a B.S. in Finance and M.A. in Economics. Parkev is an adjunct professor of Finance and enjoys reading about financial and economic history.