On Day 3 of the SEMA Show things tend to get a little quieter. There’s still plenty of actual noise from the various rubber burning pursuits happening outside, engines firing up as folks show off ...

As you may expect, most of the major announcements and unveilings at SEMA happen on “Day 1” or before the event even starts. This is likely for the best as it allows folks to spend “Day 2” and beyond ...

As the sun rises over the Las Vegas Convention Center on Nov. 4, engines will start roaring, the whole city will fill with the smell of burning rubber and the Tire Business team will be inside the ...

This year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas will see two wild Mopar concepts make their debuts. A modified version of the Ram 1500 pickup truck will take center-stage, ...

LAS VEGAS — The Las Vegas sun was dispersed by a large cloud as the roar of a heavily modified vehicle drowned out any other sound. "I love the smell of burning rubber in the morning," I said in my ...

You think you are just driving to Las Vegas for the Specialty Equipment Market Association, the SEMA Show, and then suddenly that “simple” commute turns into the highlight of your year. That is what ...

Burning rubber, work-of-art rides and a Hackathon were just part of the action at the Specialty Equipment Marketing Association (SEMA) Show that took place Oct. 30-Nov. 2 at the Las Vegas Convention ...