When you think about ChatGPT, what do you see? A box. A prompt. A lot of text. OpenAI’s flagship product is defined by typography—it’s the way users communicate their queries, and the way the model ...

An iconic, beloved brand has undergone a rebrand. No, not Cracker Barrel. This is about the X Games. The news was announced by X Games themselves on September 24, 2025. Everything has been rebranded, ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Cracker Barrel's "All the More" rebrand sparked customer ...

Howard Hanna has gotten a makeover. For the first time in more than 40 years, the nation’s largest family-owned firm has launched a rebrand, unveiling a “bold new brand identity” on Tuesday. The ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of being ...

In the independent RIA world, legacy is everything. It’s often built into the name, wrapped into the story, and deeply felt in the relationships. Many firms hold onto their brand identity for years - ...

The Philadelphia Museum of Art has a new name -- one you’ve probably used for years. On Wednesday, October 8, the historic museum "reintroduced itself" as the Philadelphia Art Museum. Now, the new ...

Cracker Barrel customers upset with the restaurant chain’s recent plans to revamp its brand have hit the national chain in the pocketbook. During a conference call with investors Wednesday, Cracker ...