Sales promotions are one of seven components in an overall promotional mix. The objective of a sales promotion is to increase the perceived value of a product using price deductions or a combination ...

Sales promotions are marketing strategies companies use chiefly to increase sales temporarily to gain sales volume and market share. They are occasionally used to clear out year-end inventory before ...

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

If your printing business isn’t tapping into the promotional products marketplace right now, you are undoubtedly missing out on a huge opportunity. The $23.3 billion industry increased sales by 9.31% ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...

Advantage Sales & Marketing acts as a third party sales and marketing for over 3,000 clients in the United States. With approximately 40,000 associates, Advantage has grown from a Southwest based food ...

Ducab, which is jointly-owned by the governments of Dubai and Abu Dhabi, expects more than Dh5 billion in sales with a 20 per cent growth in 2013. Last year, it declared Dh4.2 billion in sales. “We ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...