The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Opting in is voluntary. If you ...

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are open to all advertisers, but opting-in to Performance Max ...

Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and ...

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

The European Commission also suggests that only 'a structural remedy' can end Google’s abuses of power. Google says the ...