Since then, many have become curious to know why the British automobile brand opted for this new logo, instead of revamping the old. Jaguar will be heading into the new year with a focus on its ...

Jaguar has debuted new logos and graphic designs ... A new "leaper" emulates Jaguar hood ornaments of old but with a more angular appearance against a stylized "strikethrough" backdrop.

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

The new bespoke logo, written as JaGUar ... "intentional" as it looked to create a barrier between the old models and the new Jaguar vehicles. "We need to change people's perceptions of what ...