The online pet community beloved by millennials is the latest business to join the IRL economy.

Neopets is returning to physical stores after nearly 20 years with a first-ever NYC pop-up, bringing back merch and nostalgia ...

Neopets, first introduced in 1999, captivated a generation of young internet users. Those who grew up with the website remember playing flash games, collecting rare items and Neopoints, and of course, ...

"The Neopets Team is, for the first time in over a decade, equipped to make meaningful changes in pursuit of a Neopian renaissance," the company said in its announcement Neopets Before there was ...