Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

This detailed sample PowerPoint presentation covers situation review, market demographics, strategic positioning, corporate objectives, marketing objectives, sales objectives, and all of the programs ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I saw Nancy speak at the World Domination Summit in Portland, Oregon, and invited her to Marketing Smarts to share her secrets ...

It is February. And that means that British marketers, all over the country, gaze up at snowy skies and then look forward to 6 April. That date marks the start of the new tax year in the UK and, by ...

As a marketer, you're probably familiar with this experience: A member of the sales team has an upcoming meeting and needs to put together a pitch deck. The sales rep finds a previous pitch deck and ...