There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Marketing is the process of continuously and profitably satisfying target customers’ needs, wants and expectations superior to competition. Note the six key elements in the marketing definition: The ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

I’d like to introduce my presence at Fast Company with a few thoughts about my blogging focus, Experiential Marketing, a fairly new term with an incredible range of definitions. Rather than attempting ...

Marketing and business development should go hand in hand. Once spelled out, the statement seems deceptively simple – even obvious – but when Kathryn Bistacchi and Kirsty Forman spotted this gap in ...

Marketing operations are essential to the survival of any business. The marketing department is responsible for making sure that the right consumers know what products the business has available to ...

Marketing Week is launching a series of content exploring the definition of effectiveness and how it is being communicated within business. The Language of Effectiveness, sponsored by Nielsen, will ...