Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Memphis Grizzlies star Ja Morant made waves with his debut signature shoe, the Nike Ja 1, on Christmas 2022. Its sleek, versatile design quickly became a favorite among basketball players and ...

For the first time, basketball sneakers weren’t just for playing basketball, they were a fashion statement. More from Variety Nike Drops New Air Jordan 14 Retro 'Black Toe' Sneakers: Here's ...

Nike has reached a 12-year contract extension agreement with the NBA and WNBA to continue to be the official global outfitter for the professional basketball leagues, sources told ESPN on Monday.