It Cosmetics is expanding its portfolio of hero essentials with a new innovation designed for women over 40.

Ask any beauty editor for their best foundation recommendations and I guarantee you, IT Cosmetics CC Cream will feature in their top three. Having launched onto QVC back in 2016, the lightweight face ...

Parks partnered with IT Cosmetics for its Keep It Real social campaign and talked all things beauty with PEOPLE Charles Sykes/Bravo via Getty Real Housewives of Atlanta star Phaedra Parks considers ...

Get the CC+ Cream SPF 50 in the shade of your choice, plus the Superhero Elastic Stretch Volumizing Mascara, Superhero No-Tug Waterproof Shadow Stick in Silk Armor, Heavenly Luxe Complexion Perfection ...

This all-in-one CC Cream duo features two full-size multitasking essentials that simplify your beauty routine while delivering a flawless, barely-there finish. Lightweight yet powerful, it gives your ...

If you purchase a product through a link on our site, we may receive compensation. Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. What makes this version so special compared to its sister ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...

Davis, best known for her role on HBO’s “Sex and the City,” will star in the brand’s “The Glow Comes Naturally” campaign, which explores what it means to feel comfortable in one's own skin. Davis, ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. It’s no secret that we love all the hydrating, tinted products ...