What is Indiana's mascot? What is a Hoosier? What to know about IU branding

The Hoosiers revived a mascot Aug. 30, 2025. Here's why they settled on reviving the mascot, what it is and what it has to do ...
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What is Indiana's mascot? Why does IU have a bison as a mascot?

When Lee Corso returned to Bloomington for the first time as ESPN "College GameDay" analyst and extraordinary picker, he didn't have a famed mascot headgear to wear. That changed this Indiana football ...

Bison Back in the Spotlight After Indiana University's Mascot Revival

The revival of Hoosier the Bison as Indiana University's mascot has sparked renewed interest in these majestic creatures. Introduced to fans in August, Hoosier is no ...

What is a Hoosier? Explaining Indiana's nickname, mascot and more for football program

With Indiana's recent surge in success, there are plenty of new eyes on IU. The athletic programs have shared the same ...