In many organizations, the largest line item in a Marketing budget is for events such as trade shows, conferences and launches. Forrester Research has found that approximately 30% of B2B Marketers ...

HOOVER, AL, UNITED STATES, March 19, 2026 /EINPresswire.com/ -- Blending Creativity, Strategy, and Community Engagement ...

The marketing mix commonly is described using the four P's: product, price, promotion and place. When creating an event, using these four parameters helps you develop a festival, sporting event, ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Event teams live in the future: always imagining how to turn event visions into reality. But the future is unpredictable, constantly threatening event organizers' aims to deliver a flawless experience ...

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

Michele Clark, Program manager, The Shlensky Institute for Event Meeting and Planning/Hospitality, Corporate College Event planning is no longer just “party planning.” Event planning has become a ...

Organizational skills, creativity and knowledge about the field top the list of things you need to start a successful event planning business. Add to that the ability to communicate effectively, ...

Opinions expressed by Entrepreneur contributors are their own. Some people have a special ability to plan parties — whether they be weddings, large corporate events or smaller gatherings. If you have ...