“Brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.” In addition to marketing lawyers, brand owners and trademark counsel alike ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

Brands should prepare for greater consumer concern about the impact of advertising on the environment, according to a report based on public polling conducted across 19 countries this summer and ...

Volkswagen has one of the poorest records amongst volume vehicle manufacturers in terms of reducing the average CO2/km emissions from its new car fleet but this week it launches a new print campaign ...