"As we celebrate our 20th anniversary, we're delighted to introduce 10 new songs and a new pilot season of The Elf on the ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

The beloved holiday character “Elf on the Shelf” is celebrating its 20th anniversary, marking two decades since the children’s book and its accompanying elf ...

TULSA, Okla. — It is the season for families to gather for some holiday cheer. From Christmas light displays to ice skating under the downtown skyline at Winterfest, there are plenty of ways to enjoy ...

A mother from Arizona has re-imagined the iconic "Elf on the Shelf" by adding a little T. Swift into the mix. Amy Wilkinson, 50, owner of Nox Slumber Party, an event company in Tucson, said she found ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf.' She tells ...

Editor’s note: This story may contain spoilers for prying little eyes! I have successfully resisted the siren song of the Elf on the Shelf for seven years now. At first my kids were too young to ...