Dany Levy sold her e-newsletter DailyCandy to Comcast for $125 million. Chances are there’s an e-newsletter (or ten) in your inbox right now. Hmmm. Is there an opportunity there? Do you see a burning ...

Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

— -- Q: Do you know much about advertising in e-newsletters? I receive one that I like a lot and see ads in there. Do they pull? Is it worth the money? And that also got me to thinking that maybe ...

E-newsletters allow a business to stay in touch with its customers on a regular basis. They give you the opportunity to establish yourself as a “thought leader” in your area of expertise, be that in ...

Gabriel Shaoolian knows how important e-newsletters are to building a business. Several times recently, the CEO and founder of Blue Fountain Media, a Manhattan Web design and marketing agency, has ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. email newsletter A lot of research has been done to indicate the benefits of ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...

E-mail newsletters are so hot right now. Some of the best known are by Ann Friedman, Alexis Madrigal, Dan Hon and Rusty Foster. There’s a web ring for e-mail newsletters now, but really the best ...

E-newsletters have become the hottest craze in communications tools since the advent of the Internet. These turbo-charged critters are cost effective, build customer loyalty, drive Web site traffic ...

I'm working on putting together the slides for a webinar on this topic right now, and am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free ...

There are three cardinal sins when it comes to communicating with your clients: being inaccurate and misleading; being inappropriate and offensive; and being dull and boring. Even if you don’t mislead ...