For more than a decade, restaurant technology strategies have centered on building a “single view of the guest.” Operators invested heavily in POS integrations, loyalty platforms, CRM platforms, CDPs, ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

“Climate is what we expect; weather is what we get.” The world is full of doubt and surprise — no matter how confident we may be in our attempts to predict and understand reality. For example, despite ...

AUSTIN, Texas--(BUSINESS WIRE)--UserTesting, the leading provider of human insights for innovators, today unveiled several groundbreaking innovations at The Human Insight Summit (THiS) 2024. As part ...

The pace of business is faster than ever before. Many organizations are mired in the muck of outdated systems and data silos, which render them incapable of moving at the speed of change. From a ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Following a successful launch to Chase Payment Solutions clients, the ...