“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Spending on Internet of Things (IoT) projects is expected to triple over the next few years, to more than $450 billion globally, as the technology matures and use cases emerge. As organizations embark ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

The role of the data analyst has evolved. At one point the data analyst’s job was pretty straightforward: Give the business data. From there, data analysts were told to present the findings in a ...

Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about ...

Small-business owners don’t typically have a lot of time for “planning,” so my attempt here is to make it simple, easy, and doable -- while you’re running the day-to-day aspects of your organization.

BD recently published two papers on specific data discoveries during COVID-19, and Kalvin Yu, MD, FIDSA, senior medical director with BD, discusses some of the key takeaways from that research. If a ...

Forbes contributors publish independent expert analyses and insights. I cover the far frontiers of science, technology and culture. It’s a puzzle wrapped in an enigma wrapped in a symphony. It’s the ...