AI has quietly taken the wheel in shaping perceptions and driving customer decisions. AI search results and emerging AI ...

Former Army Colonel Bill Edwards, CPP, PSP, PCI, CPD, CIMP Commanded in Iraq and is now the President of Calibre Engineering. What is reputation? Merriam-Webster defines reputation as “the overall ...

NEW YORK, Jan. 14, 2020 /PRNewswire/ -- Research released today by Weber Shandwick, one of the world's leading global communications and marketing solutions firms, confirms that corporate reputation ...

AI no longer simply reads about your brand. It learns from it. Large language models like ChatGPT, Gemini, and Claude don’t rely on fixed sources like your corporate website. They learn through ...

This year has presented what are likely two of the biggest reputational tests for businesses in our time: the COVID-19 pandemic and the social justice movement. You have probably been focusing on the ...

In fact, a full 87 percent (nearly nine in 10) U.S. employees surveyed said that their employer’s reputation influenced their choice to apply for work there. This is the highest proportion of all the ...

And other times, reputation management companies can make things even worse. Plenty of these companies are perfectly above board, but some reputation management firms employ unethical or even illegal ...

It’s a virtual certainty that some unforeseen crisis will put a company’s reputation at risk. It could be a cyberattack on customers’ financial information. It could be a product failure uncovered by ...

Incoming Target CEO Michael Feddelke must restore its "Tarzhay" product image and address conduct, workplace and citizenship ...

BOSTON--(BUSINESS WIRE)--Today, The RepTrak Company released data that demonstrates the link between company reputation, ESG scores and business performance. The results from the study of NYSE listed ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. Public reputation is essential for any big business. It ...

BOSTON--(BUSINESS WIRE)--The RepTrak Company™, formerly the Reputation Institute, today announced its new name and rebrand. This strategic move reflects how the company’s business is transforming to ...