The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

A live-action Santa adjusting his glasses and happily reading a letter - Stocknroll/Getty Images Santa Claus is widely known today as a jolly old man with a large belly, big white beard, and a ...

BERLIN — "Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step ...

The image of Santa Claus that comes to mind—a jolly, rotund man with a white beard and red suit—is so ubiquitous that it seems timeless. However, while Santa had previous representations, Coca-Cola ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pepsi unveiled a new holiday marketing effort that ...

Coca-Cola has an indelible connection to the holidays here in the United States. The company's 1930s portraits of Santa Claus helped popularize the character as we know him today, and Coca-Cola ...

Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.

Dear Doug: This Santa Claus was given to me by my grandma back in the mid-’60s. He holds a bottle of Coke in one hand. I was wondering when it was made and what it is worth now as a collectible?

When you picture Santa Claus, most likely the image in your head is of a chubby, jolly older man with flowing white hair and beard dressed in a red suit trimmed with white. This popular image of Santa ...