The TVC opens on a tensed classroom, just before an exam. A nervous student starts imagining different members of his circle including his mother, sister and friend appearing and giving him tips, ...
BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of perception of parents during exam time, after taking the ...
MUMBAI: BIC Cello, the leading writing instrument company in India, launched in September of last year, ‘Cello Write-to-Win,’ a school initiative aimed at promoting a healthy attitude towards learning ...