In this blog, given the great significance of branding, we shed light on some of the most unique and worthwhile strategies for successful brand management. However before we move to these strategies, ...

Here’s the simple truth that far too many executives ignore: You’re always branding. Whether you’re putting thought behind what you create online or only posting here and there when inspiration ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Marketing is a dynamic and multifaceted field that is constantly evolving in response to changes in technology, consumer behavior, and the economic landscape. With the rapid development of digital ...

Discover the brand malady termed 'Management Strategy Dyslexia'. Learn how brands can reconnect their core narrative and purpose. Explore examples like UPI and ISRO redefining success and ...

He points to artificial intelligence and blockchain technology as game-changers for media enterprises willing to invest in advanced brand management infrastructure. With over two decades of experience ...