However, shopping from retailers like Amazon, Best Buy, and Walmart can often net you more savings — and all of those retailers have started to roll out early Black Friday-worthy deals on Apple products, with their official early Black Friday sales starting weeks ahead of the actual day.

If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, or anything else, there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—possibly the lowest ever.

After all, a 4-pack of Apple AirTags is currently $70 (the best price we've ever seen) and unlikely to dip lower. We also spotted a sought-after iRobot Roomba for $140 (a record low), along with deep discounts on a Dyson heater and fan, Apple iPad — oh, and don't forget the kiddos. Scoop up a Lego Disney Advent Calendar for its best price to date.

If you've been looking to get an Apple MacBook Air, today is your lucky day. All the best models are on sale, and prices start at just $749!

SAVE $10: As of Nov. 12, the Apple AirTag is on sale at Walmart for $19, saving you 34% on the list price. There may be a few weeks left until the big event really kicks off, but Black Friday discounts have already started to appear at our favorite retailers, including Walmart.

This MacBook Air is a triumph,” says one reviewer. “Apple has knocked it out of the park with the M3 chip and refined design.”

Our pick for the best laptop for most people is on sale. A 13-inch MacBook Air with an M3 chip, 16GB of RAM and 256GB of storage is $200 off at $899.