The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

The 21st summer Australian Lamb campaign has been released, tackling Australia’s 11th position in The World’s Happiest ...

Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a ...

ATime&Place co-founder and CEO Adrian Mills said the campaign leans into something simpler and harder to resist than ...

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

Australia is in crisis. For the first time, the country has fallen out of the Top 10 Happiest Countries List and Lambassador ...

An Australian meat advertisement making fun of the population’s generational gap has gone viral and some viewers are calling it the “best ad in history.” The advert titled “The Generation Gap” was ...

Lamb wasn’t a luxury food in many Australian households when I was growing up. In the cost-of-living crisis, some families ...

The ad’s 4.6 stars sits in the ‘strong’ range, which encompasses 5.9 per cent of ads in System1’s database of over 100,000 ...

Australia has fallen from the Top 10 Happiest Countries for the first time ever – sparking Australian Lamb to launch an ...