Americans’ news habits are diversifying, and where people turn for their political news often differs by their own political leanings. This study examines coverage of the Trump administration’s first ...

When it keeps its promises, audience targeting can be the best friend a digital marketer ever had. By enabling digital marketers to precisely select who sees their company’s online ads -- and bid ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Anyone who has spent any time at all going to rock concerts or club shows knows that it’s an environment where some people tend to go a little wild, and that’s all right — it’s just part of the ...

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have ...

One of the secrets behind a successful LinkedIn profile is getting as specific and niche as you possibly can with the services you offer and (more important) clarifying the target audiences you serve.

In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing intelligence firm MiQ has just published a ...

Google Ads emailed some advertisers earlier this week about three new audience targeting and reporting features. Here is what is new: (1) You can now reuse your audiences across campaign types in ...