For now, it is going by a generic placeholder name, the Utah Hockey Club. As the team underwent its rapid move in the spring (normally, sports franchise relocations unfold over years, not months), its new ownership began to submit a flurry of trademark applications for possible names.

Which Utah name do you like the best? Here's some history on the New York Islanders and how their team name wasn't a given.

If you didn’t like the Utah Wasatch as a replacement name for the Utah Hockey Club, don’t worry. Smith Entertainment Group announced on Thursday that due to fan feedback, that name is out of the running.

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.