Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple’s online store now lets buyers build their own Mac. This simple guide explains how first-time users can choose the right screen, performance, memory, and storage.

Apple’s new iPads are now available to pre-order through the Apple Online Store. Prices start at $399 for the iPad mini 3 and $499 for the iPad Air 2, and both will be delivered to your door next week ...

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

Apple is taking a partial page from bulk OEM system builders and boutique PC outfits by now offering a similar part-by-part configuration process for its Mac systems.

Apple enthusiasts woke up Tuesday morning to find the company’s online store temporarily unavailable, marking the beginning of what promises to be one of the tech industry’s most anticipated days of ...

This iMac originally came out in the days before the first-gen iPhone. An iMac for sale on Apple’s website for a mere $999 sounds like reasonable value. Until, that is, you realize that the computer ...

Apple has made it easier for customers in India to shop for its products without leaving home. The company has launched a new feature in India that allows you to connect with an Apple Specialist over ...