The announcement of the Apple Vision Pro headset in 2023 brought the buzz over VR and augmented reality (AR)—which overlays digital content onto the real world—to a new level.

The new Vive Focus Vision, which was announced on Wednesday, is a fair bit larger and $1,000 less expensive than that system. The new headset looks to swim in similar waters as Apple’s Vision Pro, Microsoft’s Hololens,

I already love the new hand gesture interface, and 3D photo conversions are amazing, too. But I want more, especially for connecting to the iPhone.

Apple rolled out updates to all of its major operating systems this week, and the Vision Pro was no exception. With visionOS 2, the company has a chance to show the relative few who bought its spendy headset — and those who might yet — that it’s still committed to the new platform.

Apple's innovation strategy relies heavily on its App Store and developer community, allowing it to maintain a 45% gross margin. Read why I'm bullish on AAPL stock.