CRN

Adobe Expands Online Marketing Software Offerings With Demdex Acquisition

Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...
MediaPost

Adobe Adds Predictive Analytics Through OptiMine

Adobe's acquisition of Omniture continues to influence its marketing tools. The latest involves a partnership with OptiMine Software to build out the Adobe SearchCenter+, a search marketing management ...
CRM Buyer

Adobe Adds Marketing Muscle to CQ5

Adobe recently introduced version 5.4 of its Web Experience Management application, a collection of content and campaign management tools with mobile, social media and multichannel capabilities. It ...
CRN

Adobe Expands Web Analytics Toolset With Social Network Analysis Apps

Adobe Systems Wednesday debuted new releases of its Adobe Online Marketing Suite and SiteCatalyst Web analytics tool, both based on the Omniture technology Adobe acquired in 2009, and added an ...