Adobe on Monday ... will compete with OpenAI's Sora, which was introduced earlier this year, while TikTok owner ByteDance and Meta Platforms have also announced their video tools in recent months.

So, what’s so innovative or unique about Adobe’s tool? After all, we’ve seen AI video-generating systems from other outfits like Meta and OpenAI ... upend the online ad business—whether ...

While OpenAI, Meta Platforms Inc. and Alphabet Inc.’s Google have shown off AI video generators, Adobe is the first big software company to have it widely available for customers.

Adobe is making the jump into generative AI video. The company’s Firefly Video Model, which has been teased since earlier this year, is launching today across a handful of new tools, including ...

ADOBE on Monday (Oct 14) said it has started publicly distributing an artificial intelligence (AI) model that can generate video from text prompts, joining the growing field of companies trying to ...