Consumers increasingly are relying on generative AI-powered shopping assistants to research and purchase products, according to the latest report from Adobe. Traffic to U.S. ecommerce websites from ...

For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

We’re using ChatGPT, Gemini, Claude and many other AI answer engines to find gifts and goodies for the 2025 holiday season. According to fresh data from Adobe, AI traffic to retailers grew 830% year ...

As generative AI continues to shape website performance, much of the conversation has focused on its negative impact. Factors like AI Overviews, increased zero-click searches, and a growing ...